University’s Contribution to Promote a Major for the Potential Students: A study on MIS


  • Raihan Kibria American International University-Bangladesh (AIUB)
  • Dewan Sadia Mazid American International University-Bangladesh (AIUB)
  • Md. Faruque Hossain American International University-Bangladesh (AIUB)


MIS, University Majors, College Majors, Factors for Choosing Majors


Various factors come into play while choosing an academic major; however, the decision to choose a major is an important and oftentimes irreversible step in student’s life. Fresh into University right after reaching adulthood, students often agonize over their choices in the first few semesters in business studies programs. Business schools have been consistently adding new majors in accordance with current demand to their academic curriculum giving more choices and, thus, complicating student’s decision making further. Moreover, students need to be able to find suitable major commensurate with their expectation, therefore, this study aims to explore those factors that student considers most important. With a view to exploring the thought processes of students when this choice is made, therefore, decision is taken to interview both current and ex-students. To fulfill the requirements of study objective, substantial amount of time spent with students, not less than thirty minutes with each student individually, and discussed in detail carefully prepared topics and questions. However, to substantiate students’ claims, administered a survey prior to interviewing students without them knowing whether they would be invited for personal interview. The questions for both the survey and interviews have been made in consultation with prior researches done on the subject by renowned researchers. Research findings are highlighting the struggles students faced and factors they considered. Furthermore, research also brought to light some unexpected influences students had on their lives in making the decision. To our knowledge, the study is unique in Bangladesh as most researchers had focused their research on subjects overseas




How to Cite

Kibria, R., Mazid, D. S., & Hossain, M. F. (2022). University’s Contribution to Promote a Major for the Potential Students: A study on MIS. AIUB Journal of Business and Economics, 19(1), 169–191. Retrieved from