Effective Job Satisfaction Model for a Commercial Bank in Bangladesh: A Case Study on City Bank Ltd.


  • Pinky Akter Presidency University
  • Md Tapan Mahmud Bangladesh University of Professionals (BUP)


Job satisfaction, Satisfaction-Importance model, Strategic human resource implications


An effective job satisfaction model allows any organization to attain a complete as well as accurate comprehension of the psychological attitudes of their employees across two dimensions, namely, the degree of importance assigned by them to the critical factors or constituents of job satisfaction; and, the nature and degree of their satisfaction with such factors. ‘Satisfaction-Importance (S-I)’ model is taken as a reference (for policy recommendation) for this study. The understanding of the satisfaction-importance dynamics by virtue of the said model would enable the City Bank management to make appropriate decisions with regards to the job satisfaction factors resulting in requisite motivation on the part of their employees. A quantitative research design combined with a number of in-depth interviews and a small scale search of the database of the City Bank employees have driven the outcome of this study. The data were collected mainly by a questionnaire consisting of instruments pertaining to importance and satisfaction ratings of the job satisfaction factors. Results and analysis reveal that both senior and middle managers value the six job satisfaction factors or constituents highly to extremely highly; and are adequately satisfied. The first line managers, however, offer reasons for concern. The model devised would, hopefully, allow the City Bank management to overcome any areas of concern via effective and efficient decisions, since it enables a clear and comprehensive identification of the strategic human resource implications for the City Bank Ltd.




How to Cite

Akter, P., & Mahmud, M. T. (2017). Effective Job Satisfaction Model for a Commercial Bank in Bangladesh: A Case Study on City Bank Ltd. AIUB Journal of Business and Economics, 14(1), 129–152. Retrieved from https://ajbe.aiub.edu/index.php/ajbe/article/view/57