Consumer Perception Towards Islamic Banking Services
Keywords:Islamic Banking, Consumer Perception, Shariah Law, Qualitative Research, Consumer Behaviour, Social Identity Theory, Decision Process
Islamic banking services in the UK are showing impressive gains. This research investigates behavioural belief and attitude of UK Muslims which generates constructive intention to use Islamic banking services and financial products. Nonetheless, the same notion is not applicable for all Muslims in general. Furthermore, there is potential for Non-Muslims to tread into Islamic banking services, given that banks are able to articulate strategies in manners which are aimed at a more widespread populace regardless of faith or religion. The research has followed a qualitative research methodology and examined various theories and models based on prevailing literature.