Software Marketing in Bangladesh: Problems and Prospects

Abstract

Bangladesh needs export diversification for improving her economic situation. Export of software in the global environment is beneficial, as exporting of software may be able to increase foreign exchange earnings of the country in a larger volume. Software marketing strategy should be redesigned, which must be accompanied with proper market requirement analysis. The author suggests that proper market planning should be accompanied with the implementation. He also comments that more investment and initiatives from the private sector for developing Information and Communication Technology (ICT) sector are required so that they can act as both complementary and substituting activities of the Government initiatives.