Application of Delphi Technique in Developing New Types of Automobile Distribution Channels

Abstract

Recent steps of the government to allow environment friendly products and transports are creating awareness among the ordinary citizens of Bangladesh. Banning the two-stroke autos and old transports will eventually encourage investment and demand for new automobiles. To catch up this growing market, auto-manufacturers have to develop distribution channels strategies to promote and capture Automobiles market shares. The Delphi technique is a management tool commonly used to ask the experts about their opinions in estimating future demands and their implications. The application of this tool is considered to develop different types of Automobile distribution channels in Bangladesh. The expert opinions on Auto industry in Bangladesh are sought and found that horizontal and vertical and even hybrid distribution channels can be suitable in Bangladeshi environment. Although direct selling trend is evident using Internet facilities in other business, it is recommended that act of middleman is necessary in developing brand image and satisfying customer service needs. The research reveals that management techniques can be successfully implemented to solve marketing problems too.