Customers’ Opinions on Voluntary Insurance as a New Product in Bank-led Digital-banking for Addressing Perceived Risk-factors

Customers' Opinions on Voluntary Insurance as a Product in Digital-banking services


  • Dr. Akim Rahman Canadian University of Bangladesh
  • Rownak Tahmina Bangladesh Telecommunications Company Ltd. (BTCL), Government of Bangladesh


Bank-led digital-banking, Perceived risk, Voluntary Insurance as a new product, Risk-free digital-banking


In today’s digital-world, banking-services have been modernized where customers compete for comparative time-saving-options. However, many factors are unpredictable in digital-banking-services.

Furthermore, since customers do not exactly remember the total amount s/he currently has in account, receiving email confirmation of any transactions including deducting bank-account charges cause panic to corresponding accountholders. All these perceived risk-factors have been undermining the prospects of having cashless-society in world-economy country-wise such as Bangladesh. Banks can eliminate this issue by adopting Voluntary Insurance (VI) as a new product in bank-led digital-banking. It can ensure risk-free e-banking services. It raises question: how do customers feel about this probable new product in bank-led digital-banking? Answering the question posed, statistical analysis of customers’ opinions reveals that “age-group” and “occupation-group” of customers have different preferences on the proposed new product. The results also propose that demographic factors impact customers’ preferences for the new product. The findings can attract more users by improving customer’s satisfaction, customer-base, banks benefits including reduction of operational-cost and many more. Thus, this effort is to bring the findings to banking-authorities’ or policymakers’ attentions for ensuring secured digital-banking-services in Bangladesh.


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How to Cite

Rahman, D. A., & Tahmina, R. (2022). Customers’ Opinions on Voluntary Insurance as a New Product in Bank-led Digital-banking for Addressing Perceived Risk-factors: Customers’ Opinions on Voluntary Insurance as a Product in Digital-banking services. AIUB Journal of Business and Economics, 19(2), 52–64. Retrieved from