AIUB Journal of Business and Economics

Volume: 17, Issue: 1

Publication Date: 7th November, 2020

ISSN 1683-8742 (Print)                                                 ISSN (online): 2706-7076

Social Capital and its Influence on Poverty Reduction Among Rural Households in Ogun State, Nigeria

Banji Rildwan Olaleye , Alani Olusegun Efuntade, Oluwaseun Niyi Anifowose  and Olubunmi Omotayo Efuntad


This study analyzed the influence of social capital on poverty reduction in Ogun State, Nigeria. Survey was conducted on 284 households using multi-stage sampling technique. The data were analyzed applying P-alpha measure of poverty, Foster, Greer and Thorbecke (FGT) poverty indexes and multivariate regression. Mean per capita expenditure was estimated as ₦36,463.24 while the poverty incidence, gap and severity were 48.9 percent 15.9 percent and 7.08 percent respectively. Poverty incidence proved to be higher among female-headed households who had attained 60 years with members consisting of over 10 persons who had no formal education. Heterogeneity index and meeting attendance index stood at 25.6 percent and 57.4 percent respectively, while cash contribution score was unexpectedly low at 10.5 percent and mean social capital estimated at 24.24 percent. Tobit regression result indicated that the likelihood of being poor was more with large household size, age, and nativity while monthly income, per capita expenditure, attendance in meetings and heterogeneity index were shown to have negative effect on poverty. This study emphasized on active participation of households in community groups and social ties. 

Keywords: households, p-alpha measure, per capita expenditure, poverty reduction, social capital

Voluntary Insurance for Rapid Growth of On-The-Go Banking Services in World Economy: Seeking Attentions  

Akim M. Rahman


Adding the Voluntary Insurance, a new product in On-the-Go banking services, can be impetus meeting the 21st Century challenges. This new and increasing values are what will keep banks or firms be growing, which can facilitate economy booming in many countries such as Bangladesh. If there is no new value to offer customer, bank or firm wilts and eventually dies. Historical trends of economic growth of many countries such as Bangladesh, certainly ratify that addition of a new legal product will improve society beyond just immediate gratification of consumers. New products and services are the lifeblood of any firm or bank. Without them, firm, or bank withers on the vine and either dies or is absorbed by another firm. Banking sector is no different here where agenda-setting for having Voluntary Insurance in practice might be an important element that political actors will pursue designing policies. In this process, academicians’ contributions, besides the proposal or publications in literature might be essential. 

Keywords:  On-the-Go banking, Perceived-risk, Voluntary Insurance

Antecedents of Trust in Online Banking: A Bangladeshi Perspective 

Tauhid Ahmed Bappy and Rubaiyat Shaimom Chowdhury 


The purpose of this study is to identify the factors influencing trust in online banking in the context of Bangladesh. To conduct this study, judgmental sampling technique was used to collect quantitative data from 100 teachers and students of University of Dhaka. Using factor analysis, three antecedents of trust in online banking, such as perceived security, perceived privacy and bank reputation, were identified. Subsequently, results of multiple regression analysis revealed that clients’ perception of privacy, security and bank reputation positively contributes to trust toward online banking. Among the identified antecedents, perceived privacy was found to be the most influential predictor of trust toward online banking. It is believed that the results of this research would be helpful for marketers and managers of banks who have a desire to increase clients’ loyalty by obtaining their trust with online banking services. 

Keywords: Trust, Online Banking, Perceived Security, Perceived Privacy, Bangladesh 

Effective Branding and Choice of University:  A Thematic Analysis of Bangladeshi Private University Students 

Sazia Afrin 


Modern marketing is greatly dependent on branding. Now every institution is using branding as its marketing tool to attract customers. Branding does not mean a logo or graphic element nowadays. Strong branding helps companies to get loyal customers. Effective branding creates trust, recognition, and popularity for companies among people. A university with a well-reputed brand has several advantages. It can easily attract students. The main objective of this paper is to determine how the branding of a private university influences student's choice of selection. For doing this, there are many relationships between branding and consumer decision making processes are mentioned. The value and importance of branding for the consumer (students) are also mentioned. Through the survey, it was found that branding value is important to complex buying consumers (Moos, Kurt Von, 2005). Private universities need marketing to rise in the market and also compete with each other. In the changing market, branding for a private university is more than a logo. Students are attracting now by the quality of education, faculties, campus environment, and tuition fees. Many factors influence a student's choice of university. In this paper, it was found that branding influences students’ choice of university. Brand image, brand name, logo all are the faces of a university that directly influence students. Also, Universities should maintain their core value such as teaching, faculty, education quality, research for effective branding. 

Keywords: Modern Marketing, Branding, Campus Environment, Education Quality

Facebook, A Blind Trend to Follow or  A Meaningful Communication Base? A Study on Private University Students of Bangladesh   

Tamanna Nazneen Rahman, Nazmun Nahar and Sadia Rahman  


This study reflects on educational leaders’ involvement with the private university students of Bangladesh in bringing out their true potentials of positive usage of Facebook for education and information sharing. This also shows the students know the range of educational and information they can use for their benefit of self-teaching and not to use this social application just for the sake of wasting time. They invest a lot of time on Facebook, so how to direct their rational and critical thinking can provide this ICT to be a base for them to enhance their performance in an academic setting as well. This further provides them to be confident in brainstorming, group working, writing, and speaking in a constructive manner which will align Bangladeshi private university students with global culture with the shared platform of social media -Facebook.  

Keywords: Facebook, Communication, Education & Information sharing, Educational Leaders, Critical Thinking, ICT, EFA 

Co-Integration Approach: Relationship between Asia-Pacific and USA Stock Markets during the Financial Crisis of 2008? An Empirical Study 

Mohammed Ehsanul Hoq  


This paper investigates stock market integration by studying Asia-Pacific stock markets during the subprime mortgage meltdown which created the world-wide financial crisis in 2007-09. This crisis had one of the most devastating impacts on the stock markets all over the world. During that time, Asia-Pacific markets were also hit by negative forces but no investigation was conducted before studying the situation. Unit root test, Johansen multivariate co-integration test and Short-Run Granger Causality based on vector error correction model (VECM) were used in the attempt to find the linkage between Asia-Pacific markets and the developed market of USA. The question this paper seeks whether there was any co-integration between the USA and Asia-Pacific markets during the crisis. The results will give a glimpse at the forces which dominate the emerging Asia-Pacific markets for investors, policymakers and stakeholders who are getting ready for the next future financial crisis. 

Keywords: Co-integration, Stock Market, Financial Crisis, Vector error correction model (VECM), Short-Run Granger Causality. 

Exploration of open source licensing model as a tool to enhance digitalization in Bangladesh

Raihan Kibria and Md. Khalid Rahman


The twenty first century offers us the greatest gift that human kind can achieve – technology by which we can now explore the riches of global village from any corner of the world. In the global village that we live in, information technology has made tremendous strides to make the lives of people more productive and more convenient. Bangladesh has been making inroads into the adoption of technology though at a slower rate than the developed world. In this paper, we have explored socio-legal framework that would facilitate digitalization and benefit for the stakeholders, namely, consumers, vendors, software developers and society in general. In particular, we have explored the modalities of open source licensing and investigated the barriers, its positive impacts on consumers and developers, and implementation of the licensing model from social and legal perspectives. It is a general perception that the cost of licensing remains out of reach for most of the computer users in Bangladesh. Most of the popular software are proprietary in nature, copyright protected and of foreign origin. As a result of prohibiting cost of acquiring software, consumers are often dissuaded from purchasing licensed products. As a consequence, consumers in the developing countries such as Bangladesh are inclined to use non-licensed software, which is a clear violation of copyright laws, and suffers from lacking features and support for the software. On the contrary, open source licensing holds the promise of delivering software free of cost with creative features and appropriate customization for the end-users. We conducted an exploratory study on the implications of using open-source licensing both in legal and societal contexts of Bangladesh. We relied mostly on secondary data. Our research demonstrates that open source licensing could facilitate the adoption of technology at a higher rate. Open source licensing could expedite the use and distribution of software in conformance with national and international legal standards. We also found that compared to developed countries, Bangladeshi users are not often encouraged from the government bodies to use and disseminate open-source licensed products.

Keywords: FOSS, Software, Open-source, Copyright, WIPO, Digitalization, Unlicensed Software.

The case-based pedagogy in business schools: Should it go alone?

Mohammad Rafiqul Islam Talukdar


Most of the leading business schools around the globe today have adopted the case-based pedagogy. Eventually, it has gained acceptance as a dominant learning and teaching method at business schools in the world. Even outside the business schools, e.g., in social science studies, medical sciences, and criminology and psychology studies, the case method of research and teaching is widely getting recognized and practiced. But the case-based pedagogy should not go alone, especially in business schools. It must go with invitational-classroom and transformational-learning. In business education, a case-research is pre-dominantly teaching-case-development-centric. Conducting research with the case-study method for a teaching-case-development, and studying and reviewing a case for a case-study-analysis necessitate different measures and procedures. Considering such differences, the write-up addresses the procedural aspects of writing and analyzing a robust business case. Importantly, the article strongly justifies the sustained competitive advantage of case-study-analysis-based schooling, and how it must go with two other prominent teaching-learning methods – i.e., invitational-classroom and transformational-learning.

Keywords: Business-school, case-based, invitational-classroom, transformational-learning.